5 Reasons Why Law Firm Videos Matter

5 Reasons Why Law Firm Videos Matter

As a law firm, your website is likely one of your most important marketing tools. And while written content is still critical, more and more people are turning to video to learn about the services that businesses like yours offer. In fact, according to Forbes, “64% of consumers are more likely to buy a product after watching a video about it.”

So, why do law firm videos matter? Here are just a few of the reasons:

Videos Show That You’re Current and Relevant

In today’s world, people want to know that you’re keeping up with the latest trends. And one of the best ways to show that you’re current and relevant is by using video. By creating videos, you can demonstrate that you understand the latest technology and trends, and that you’re using them to better serve your clients.

Videos Help You Stand Out from the Competition

There are a lot of law firms out there, which means it can be hard to stand out from the crowd. But with video, you can show potential clients why you’re different and why they should choose you over the competition.

Videos Help You Build Trust and Credibility

When people are looking for a law firm, they want to find one that they can trust. And while written content can help build trust, video can be even more effective. That’s because when people see you and hear you speak, they get a better sense of who you are and what you stand for. As a result, they’re more likely to trust and believe in you.

Videos Increase Engagement and Time on Site

People are more likely to watch a video than they are to read an article or blog post. And the longer someone spends on your site, the more likely they are to contact you about your services.

Videos Help You Rank Higher in Search Results

If you want people to find your law firm online, you need to make sure you’re ranking high in search results. And one way to do that is by using video. That’s because Google and other search engines favor websites that use video. So, if you want to improve your search engine optimization (SEO), adding videos to your site is a great place to start.

As you can see, there are a lot of reasons why law firm videos matter. If you’re not using video on your site, now is the time to start.